Meta’s AI bots look exactly like the celebrities they’re modeled from, though they have fictitious identities (Kendall Jenner’s AI character is named “Billie”), like actors playing roles in a movie, Meta says. Story continues Giving AI a trusted, familiar face The lifelike bots are likely to further blur the boundaries between the real world and the company’s advertising-financed virtual world, critics say, raising new, and not yet understood, risks for the millions of children that use the products. Unlike tobacco, Meta’s apps add value to peoples’ lives.”īut among those who believe the social media company's products are harmful to mental health, the introduction of AI characters is a big step in the wrong direction. Kevin McAlister, a spokesperson for Meta told Fortune: “This is an absurd comparison. Whether Meta’s social media features are actually addictive, with cigarette-like powers to keep users hooked, is something that will be litigated in court. “The people who are going to have to deal with this are the parents and families," Kushnir says. Children are already struggling to limit the amount of time they spend on social media, and these fully-conversational lookalikes of popular celebrities make it even tougher for kids to moderate their usage. “For a lot of our kids, this is just another way to add fuel to the fire,” says Kara Kushnir, a licensed clinical social worker and child psychotherapist based in New Jersey. Users of Meta’s WhatsApp, Instagram, and Messenger, can have one-on-one interactions with the bots, asking them questions, confiding in them, and laughing together at their jokes.īilled by Meta as AIs that have “personality, opinions, and interests, and are a bit more fun to interact with,” the bots are a testament to the technical prowess and capabilities of a company that spent $35 billion on R&D last year - and that’s precisely what makes them so alarming to some parents and child psychiatrists. A few weeks before a coalition of 42 states sued Meta, accusing it of designing addictive products for children, CEO Mark Zuckerberg released what some parents say may be the social media company’s scariest creation yet: artificially intelligent chatbots based on real life celebrities.ĭeveloped in partnerships with stars such as Charli D’Amelio, Tom Brady, and Kendall Jenner, the bots use the magic of generative AI to create animated digital replicas of the celebrities.
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